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Tony Mackelworth

Head of Microsoft Advisory Services
SoftwareONE UK

Tony has a key focus on consulting on software licensing models, technology roadmaps, contract optimization, global sourcing and negotiation strategy with Microsoft. His independent licensing blog www.microsoftlicensereview.com has over 500,000 views per year and he shares regular technology roadmap and licensing updates on twitter. You can follow him at @TonyMackelworth

Check out the incredible speaker line-up to see who will be joining Tony.

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Day 1 - Optimising the efficiency and effectiveness of IT procurement

Sunday, December 11th, 2016

13:55 Drill-Down Classroom 1A – Mastering the evolution of Microsoft for more favourable licensing terms

Microsoft is in the process of completely changing its business model with licensing changes to Microsoft SQL Server and transitions to Office365. Mastering this evolution and navigating the additional complexity and risk will result in more favourable terms, a reduction in cost and ensuring licence compliance.

What are the key changes in Microsoft’s licensing policies?
How does Office 365 for enterprise function, and how does it differ from the previous perpetual license model?
How not to get caught in Microsoft’s traps!
Strategies for renewing SLAs with Microsoft
How does Microsoft’s other new cloud offerings change how you negotiate with them?
What to do to get everything right at contract stage to reduce the possibility of an audit