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Louise Lindholm

IBM Specialist
SoftwareONE

Louise is the Nordic IBM evangelist for SoftwareONE and is working out of Denmark, pushing the SoftwareONE and IBM message to clients. Louise came straight from IBM to SoftwareONE in May, where she spent 10 years in various roles, hereunder as a Services Sales specialist, Channel Manager and Cloud evangelist. Louise was taking IBM’s new strategic initiatives to market, translating the IBM strategy to Managed Service Providers in order to develop them into Cloud providers and maturing their current business to suit a new market.

Check out the incredible speaker line-up to see who will be joining Louise.

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Day 1 - Optimising the efficiency and effectiveness of IT procurement

Sunday, December 11th, 2016

13:55 Drill-Down Classroom 1B – Increasing value from your IBM licensing contract

Attend this classroom to have a look through the keyhole into IBM’s software packaging, licensing, pricing and contracting business practices to effectively leverage IBM solutions and maximise value from your investments.

What are IBM’s sales strategies and negotiation tactics?
What strategy is IBM undertaking with respect to software licence compliance audits?
How can you boost the strategic value of your IBM relationship?
How can you leverage market intelligence in ongoing negotiations?
How can you apply the right relationship management best practices at the right time?